For Kia's partnership with the NBA, we wanted to create social content that would bring fans into dealerships for a test drive. Tapping into the insight that fans live and breathe for their NBA teams, we invited them to breathe their teams literally with a new new car smell. We worked with a fragrance manufacturer to bring to life Kia's newest innovation: Air Fresheners that smell like your favorite NBA teams, by creating unique scents from each team's distinct in-game musk. The air fresheners are free with a test drive at participating dealers.
Everyone wants to find the perfect gift. Even if that means enduring Black Friday. JCPenney is stepping in to help people take advantage of our awesome deals, by giving our shoppers what they really need: An offensive line. Football players help customers run plays through our store, tackling every gift on their list to score points with the people who matter most.
SAP: Interactive Locker Room
SAP asked us to help them stand out in sports arenas around the world. So to do this, we took something all professional sports have in common: a locker room, and made it into an interactive experience connecting SAP data to items in the players' lockers. The players also provided us with interesting facts about themselves that we added to give each locker insight into the player's personality. Through this, SAP gave fans an inside look on how data impacts the game.
New York has some of the most bad ass street art in the world. But, who owns it? The violators? The viewers? Or maybe, we do. And if so, we can sell it. NYC Wall-(m)Art is the first street art gallery and auction house. Buy art straight off the street. We frame it, put your name on it, and make it yours.
Drink the Rink is a limited edition lager by Molson, the official imported beer of the NHL, made with ice from NHL rinks. The ice from these rinks is melted, filtered, and then brewed into beer. So hockey fans can taste their team's greatness.
Disney on Air
Disney on Air is an effort to speak to millennials, the target group that grew up with classic animated Disney films. Through these unexpected listings on Airbnb, detailed Disney references appeal to nostalgia as a way for millennials to get back in touch with their Disney side. All of these listings were actually posted on Airbnb, but were taken down within a day.
Barista Font takes letters directly from the handwriting of Starbucks Baristas. Each letter is from a different coffee cup; and all cups were collected at different Starbucks locations, using a lot of fake names, and with the help of some caffeinated friends. Through this Barista Font aims to show the pace of the job and the originality of the people in this profession.